Dr Yogesh Sharma

Dr Yogesh Sharma is an Assistant Professor at the Delhi School of Management (DSM), Delhi Technological University, Govt of NCT of Delhi. He holds a Bachelor’s degree in Business Studies from Shaheed Sukhdev College of Business Studies, University of Delhi, and a Master’s in Business Administration (MBA) specializing in International Business from Jamia Millia Islamia. He has been a Senior Research Fellow (UGC) and has a PhD in Management from Jawaharlal Nehru University. He has been a Capacity Development Fellow & Project Assistant at the BRICS Research Institute, Durban, South Africa. He has also attended the São Paulo Advanced School, held at Universidade Estadual de Campinas in São Paulo, Brazil. He has attended courses at Yale University, Oxford University Press, the Asian Development Bank Institute, and the ICSSR. He has teaching experience at institutions such as the University of Delhi and JIMS, as well as corporate experience at CII, NFCG (Ministry of Corporate Affairs, Government of India), and ASSOCHAM. Additionally, he has interned at FICCI and IFFCO. He has been part of the organizing team for flagship events, such as Make in India Week. He has been awarded a UGC JRF and SRF and has qualified for the NET three times in management and commerce. He has published multiple high-quality research papers in ABDC (A, B, and C categories), ABS, SCI, ESCI, Scopus, and Web of Science-indexed journals, including those published by renowned publishers such as Nature, Emerald, Springer, Wiley, Sage, and Inderscience. He has been an expert reviewer for top journals by Nature, Elsevier, Sage, and Springer Nature. He has been a certified peer reviewer for Elsevier. He has published a co-authored book on research methods and several book chapters. He has presented his papers at various international conferences organized in Brazil, Russia, China, South Africa, as well as national conferences hosted by IIM Ahmedabad, IIM Nagpur, JNU, and JMI. He has received an International Award for Excellence from the BRICS Research Institute, South Africa, and the Department of Higher Education & Training, Government of South Africa. He has served as a session chair for a conference in China and has also delivered guest lectures abroad. His research interests include Marketing, Subscription, Servitization, Green Marketing, Sustainability, AI, Data Analytics, Neural Networks, and BRICS countries.

Education:

• Ph.D. & SRF, Jawaharlal Nehru University
• Sao Paulo Advanced School, Universidade Estadual de Campinas, Sao Paulo, Brazil
• MBA (IB), Jamia Millia Islamia
• BBS, Shaheed Sukhdev College of Business Studies, University of Delhi

• Assistant Professor- NCWEB, Motilal Nehru College, University of Delhi
• Assistant Professor- Jagannath Institute of Management Sciences (JIMS)
• Associate- Confederation of Indian Industry (CII), and National Foundation for Corporate Governance (NFCG)
• Executive- The Associated Chamber of Commerce and Industry of India (ASSOCHAM)

• Marketing Analytics
• Digital Marketing
• Marketing Management
• Data Management Lab

• Gupta, P., Sharma, Y., Chauhan, A., Parewa, B., Rai, P., & Naik, N. (2025). Investigation of green supply chain management practices and sustainability in Indian manufacturing enterprises using a structural equation modelling approach. Scientific Reports. Nature. 15(1). https://doi.org/10.1038/s41598-025-95940-9. (SCOPUS Q1, WoS, PubMed, SAO/NASA ADS (Harvard University), IF-4.3)
• Sharma, Y., Madan, A.*, Suri, A., Sijariya, R., Lohani, VJ., Jindal, L. (2024). Building Career Resilience: The interplay between University Life Satisfaction, Career Decision and Career Adaptability. International Journal of Learning and Change. Inderscience. ISSN: 1740-2875. https://doi.org/10.1504/IJLC.2024.10063832. (SCOPUS Q3, UGC CARE II)
• Suri, A., Sharma, Y.*, Jindal, L., Sijariya, R., (2024). Blockchain for Data Protection and Cyber Fraud Reduction: Systematic Literature Review and Technology Adoption Dynamics Among Gen Y and Z. International Journal of Quality & Reliability Management. Emerald. Vol. 41 No. 8, pp. 2181-2198. ISSN: 0265-671X. https://doi.org/10.1108/IJQRM-03-2023-0094. (ABDC B, ABS 2, SCOPUS Q1, UGC CARE II, IF-2.9)
• Agarwal, S., Khaira, N., Sijariya, R., Sharma, Y. (2024). Study on Challenges and Scope of Apprenticeship Program in Bundelkhand Region in the View of Viksit Bharat@2047. International Journal of Academic Research and Development (IJAR&D). Vol. 10 No. 2, pp. 10-19. ISSN: 2395-1737.
• Sharma, Y.*, Sijariya, R. (2023). Uncovering the Trends and Developments in Subscription Business Models through Bibliometric Analysis. Journal of Service Theory and Practice. Emerald. Vol. 34 No. 2, pp. 242-269. ISSN: 2055-6225. https://doi.org/10.1108/JSTP-02-2023-0054. (ABDC A; ABS 1, SCOPUS Q1, UGC CARE II, IF-5.1)
• Prasad, S., Sharma, Y.*, Suri, A. (2023). Dynamics of technology adoption during street vendors acceptance of digital payment apps: An extension of UTAUT2 using PLS-SEM. Vision, Sage. ISSN: 0972-2629. https://doi.org/10.1177/09722629231187260. (ABDC C, ABS 1, SCOPUS Q2, UGC CARE II, IF-2.8)
• Madan, A., Suri, A., Sharma, Y.*, Meenakshi, Lohani, VJ., Jindal, L., Sijariya, R. (2023). A Bibliometric Analysis of research trends to study the impact of Financial Development on the Environment. Journal of Business Thought. Vol 14. pp 45-60. ISSN: 2231-1734. https://doi.org/10.18311/jbt/2023/32568. (ABDC C, UGC CARE I)
• Sharma, Y.*, Suri, A., Sijariya, R., Jindal, L. (2023). Role of education 4.0 in innovative curriculum practices and digital literacy– A bibliometric approach. E-Learning and Digital Media. Sage. ISSN: 2042-7530. https://doi.org/10.1177/20427530231221073. (SCOPUS Q1, ESCI, UGC CARE II, IF-1.9)
• Suri, A.*, Deepthi, B., Sharma, Y. (2023). Dynamics of Adopting Electric Vehicles in India: A Grounded Theory Approach. SAE International Journal of Sustainable Transportation, Energy, Environment, & Policy. 5(1). pp 65-76. ISSN: 2640-642X. https://doi.org/10.4271/13-05-01-0006. (SCOPUS, UGC CARE II)
• Meenakshi*, Hoor, A., Sharma, Y., Sijariya, R.  (2023). Building a transcendental attitude: integrating ancient wisdom for ethical conduct in the modern workplace. Decision. Springer. 50. pp 461–471. ISSN: 0304-0941. https://doi.org/10.1007/s40622-023-00366-9. (UGC CARE I, IF-1.3)
• Sijariya, R., Mishra, A.*, Sharma, Y., Suri, A., Meenakshi. (2023), The Impact of the COVID-19 Pandemic on Corporate Social Responsibility and Human Development Index. International Journal of Trade and Commerce. Vol. 12, No. 2, pp 394-410, ISSN: 2277-5811. https://doi.org/10.46333/ijtc/12/2/12. (ISI, Technische Informationsbibliothek)
• Sijariya, R., Roy, C.*, Jindal, Dr. L., Sharma, Y., Suri, A. (2022), Social Media Misinformation Effect on Mental Health in Covid-19: A Review Study, Journal of Commerce and Trade, Vol 17, No.1, pp 70-75, ISSN: 0973-4503 https://doi.org/10.26703/JCT.v17i1-12. (BASE, Crossref, Index Copernicus, ICI)

BOOK PUBLISHED:

• Chauhan, A., Gupta, P., and Sharma. Y., (2025), “Mastering Business Analytics: Research Method with SPSS and Python”, Authors Press. 978-93-6095-517-5. https://www.amazon.in/Mastering-Business-Analytics-Research-Method/dp/B0F5NR8G1V

BOOK CHAPTERS PUBLISHED:

• Suri, A. and Sharma. Y., (2025), “AI-Powered Evolution: Rethinking Business Education in the Age of Industry 4.0”, Transforming Business Education through Artificial Intelligence, AAP and CRC Press, Taylor & Francis Group. ISBN: 978-19-98511-46-4. https://www.appleacademicpress.com/transforming-business-education-through-artificial-intelligence-/9781998511464
• Sharma, Y. (2025). “Insights from Indian Knowledge Systems for Management Education”. In Reimagining Management Education: The Role of NEP 2020 in Shaping India and Future. Authorspress. ISBN: 978-93-6095-159-7. https://amzn.in/d/9xu0JT8
• Yadav, P., Gupta, P., Sijariya, R., Sharma, Y. (2024). “Artificial Intelligence in Risk Management”. In Artificial Intelligence for Risk Mitigation in Financial Industry. Scrivener Publishing, Wiley. ISBN: 978-13-94174-71-3. . https://doi.org/10.1002/9781394175574.ch1
• Sharma. Y., and Suri, A., (2024), “Mastering Customer Retention and Churn Prediction in the Subscription Economy”, Data Driven Decision: Solving Business Analytics Challenge, AAP and CRC Press, Taylor and Francis Group.
• Sharma. Y., and Suri, A., (2024), “Issue Management”, Investment Banking and Financial Services, Department of Distance and Continuing Education, University of Delhi.
• Sharma, Y. and Suri, A. (2024), “Managing Investment”, Wealth Management, Department of Distance and Continuing Education, University of Delhi.
• Sharma, Y. and Suri, A., (2024), “Mergers and Acquisition in Banking”, Emerging Banking and Financial Services, Department of Distance and Continuing Education, University of Delhi.
• Suri, A. and Sharma. Y. (2024), “Portfolio Analysis and Evaluation”, Wealth Management, Department of Distance and Continuing Education, University of Delhi.
• Suri, A. and Sharma, Y. (2024), “Housing Finance”, Investment Banking and Financing Services, Department of Distance and Continuing Education, University of Delhi.
• Suri, A. and Sharma, Y. (2024), “Introduction to Personal Finance and Wealth Management”, Wealth Management, Department of Distance and Continuing Education, University of Delhi.
• Suri, A. and Sharma. Y. (2024), “Bond Pricing and Returns”, Fixed Income Securities Master of Business Administration (MBA), Department of Distance and Continuing Education, University of Delhi. 
• Suri, A., and Sharma. Y. (2024), “Strategies for Fixed Income Investments”, Fixed Income Securities Master of Business Administration (MBA), Department of Distance and Continuing Education, University of Delhi.
• Sharma, Y., Sijariya, R., & Gupta, P. (2023). “How Deep Learning Can Help in Regulating the Subscription Economy to Ensure Sustainable Consumption and Production Patterns (12th Goal of SDGs)”. In Deep Learning Technologies for the Sustainable Development Goals. Advanced Technologies and Societal Change, 1–20. Springer, Singapore. ISBN: 978-981-19-5722-2. https://doi.org/10.1007/978-981-19-5723-9_1.
• Sharma, Y. and Sijariya, R. (2023). “Reshaping Capital Generation through Emerging Subscription Business Models in Industry 5.0”. Preparing Young India for Industry 5.0, Bharti Publication, New Delhi. ISBN: 978-81-19757-72-5.
• Sharma, Y. (2023). “Facilities Location and its linkage with Supply Chain”. Production and Operations Management, Department of Distance and Continuing Education, University of Delhi. ISBN: 978-81-19169-10-8.
• Sharma, Y. and Suri, A. (2023), “Indian e-Commerce Scenario”, Managing E-Business, Department of Distance and Continuing Education, University of Delhi. ISBN: 978-81-19417-29-2.
• Sharma. Y. and Suri, A. (2023), “The Power of Advertising”, Advertisement Management, Department of Distance and Continuing Education, University of Delhi. ISBN: 978-81-19417-26-1.
• Sharma, Y. and Suri, A., (2023), “Financial Engineering”, Financial Derivatives, Department of Distance and Continuing Education, University of Delhi. ISBN: 978-81-19417-84-1.
• Suri, A. and Sharma, Y. (2023), “Crypto Assets and Blockchain”, Digital Finance, Department of Distance and Continuing Education, University of Delhi. ISBN: 978-81-19169-79-5.
• Suri, A. and Sharma, Y. (2023), “Reinsurance and Risk Management”, Insurance Management, Department of Distance and Continuing Education, University of Delhi. ISBN: 978-81-19169-81-8.
• Suri, A. and Sharma. Y. (2023), “Basic Option Pricing: The binomial option-pricing model.”, Financial Derivatives, Department of Distance and Continuing Education, University of Delhi. ISBN: 978-81-19417-84-1.
• Sharma, Y., Meenakshi, & Sijariya, R. (2022). “Growing role of digital transformation in businesses and government and their inter-dependence: A study during Covid-19 using Bibliometric Analysis”. In N. Choksi (Ed.), Digitalization & Innovations in Management Practices (1st ed., Vol. 1, pp. 127–144). World Lab Publication. ISBN: 978-93-90734-55-9.
• Sharma, Y. and Suri, A. (2022). “Market Participants”, Fundamentals of Stock Trading, Department of Distance and Continuing Education, University of Delhi. (1st ed., Vol.1, pp. 92-110). ISBN: 978-93-95774-23-9.
• Suri, A. and Sharma. Y. (2022). “Assessment of NAV and Performance of Mutual Funds”, Fundamentals of Stock Trading, Department of Distance and Continuing Education, University of Delhi. ISBN: 978-93-95774-23-9.

• International Award for Excellence in Abstract Review Process Management by BRICS Research Institute, South Africa, 2023
• UGC JRF & NET (Management), UGC NET (Commerce)

• Springer Nature Trusted Reviewer
• Jury Member for the BRICS Research Institute Debate India National Championship, held on 11-12 October, 2025.
• Special Session Organizer at the First International Conference on Computational Intelligence and Data Communication (ICCIDC2025), Bali, Indonesia, held from 10-11 October 2025.
• Elsevier Certified Peer Reviewer (Certificate of Excellence).
• Reviewer in the 4th International Conference on Advanced Network Technologies and Intelligent Computing (ANTIC-2024), Banaras Hindu University, Varanasi, held from 19-21 December 2024.
• Session Chair at the BRICS RI Research Conference, Beijing, China, from 25-27 September 2024.
• Capacity Development Fellow at the BRICS Research Institute, Durban University of Technology, South Africa Research