PROFILE

Dr. Yashdeep has teaching, research, and industry experience of more than 11 years. Before joining DTU in 2018, he worked in several organizations including BHEL, Wipro, and the Ministry of Commerce, Government of India. He received Ph.D. in Management from Delhi Technological University. He obtained his MBA in Information Technology and Marketing from the Indian Institute of Technology, Delhi. He holds a Bachelor of Engineering (BE) in Computer Science from the Netaji Subhas University of Technology (formerly NSIT), Delhi. His areas of interest for teaching, research, and consultancy include Consumer Behaviour, Data Analytics, Digital Marketing, Human-Computer Interaction, Information Technology Management, Mobile learning, Mobile governance, and Social media. 

PREVIOUS POSITIONS/ EXPERIENCE

  • Executive Engineer- Bharat Heavy Electricals Ltd. (from 2009 to 2011)
  • Business Analyst, Wipro Ltd. (2013)
  • Assistant Section Officer - Ministry of Commerce, Government of India (from 2015 to 2018)
  • Assistant Professor - Delhi School of Management, DTU (from 2018 to Present)

TEACHING (COURSES TAUGHT)

  • Decision Sciences
  • Marketing Analytics
  • Fundamentals of Business Analytics
  • Information Technology Management
  • Data warehousing and online analytical processing
  • Business systems analysis and design
  • Digital marketing
  • Advertising and brand management
  • Consumer behavior
  • Data visualization

MEMBERSHIPS

  • Member, Association for Information Systems

PUBLICATIONS

  • Singh, Y., & Suri, P. K. (2025). Insights into mobile learning continuance intention among school students and teachers via a hermeneutic phenomenological study during COVID-19. Kybernetes, 54(4), 2290-2320.
  • Singh, Y. (2025). Review of trends from mobile governance studies: a bibliometric analysis. Electronic Government, an International Journal, 21(2), 158-179.
  • Singh, Y., & Suri, P. K. (2022). An empirical analysis of mobile learning app usage experience. Technology in Society, 68, 101929. https://doi.org/https://doi.org/10.1016/j.techsoc.2022.101929
  • Singh, Y., & Suri, P. K. (2023). A Bibliometric Analysis of the Literature on Mobile Learning Adoption and Continuance in the Field of Education. International Journal of Interactive Mobile Technologies, 17(17).

BOOKS/BOOK CHAPTERS (IF ANY)

PATENTS (IF ANY)

HONOURS AND AWARDS (IF ANY)

  • Received Reseach Excellence Award, 2023, DTU

SPONSORED/CONSULTANCY PROJECTS

  • Awarded Faculty Interdisciplinary Research Project titled “AI Based Adaptive Learning Content Generation and Assessment for Enhanced Educational Outcomes”, by DTU, 2025

START-UPS (IF ANY)

MOOC COURSES DEVELOPED (IF ANY)

PROFESSIONAL DEVELOPMENT

  • Successfully completed Two-week FDP on Advances in Teaching Pedagogy & Research Methodology organized by Delhi School of Management, Delhi Technological University, 14 to 25 July, 2025.
  • Successfully completed FDP “Academic Writing, Journal Selection, and Publication Strategies: A Five-Day Journey to Scholarly Success” organized by IIM-K, 11 to 15 December 2024.
  • Successfully completed “Module 1: Orientation Towards Technical Education and Curriculum Aspects” of National Initiative for Technical Teachers Training, Sept, 2021.
  • Successfully completed “Module 2: Professional Ethics & Sustainability” of National Initiative for Technical Teachers Training, Sept, 2021.
  • Successfully completed “Module 3: Communication Skills, Modes & Knowledge Dissemination” of National Initiative for Technical Teachers Training, Sept, 2021.
  • Successfully completed “Module 4: Instructional Planning and Delivery” of National Initiative for Technical Teachers Training, Sept, 2021.
  • Successfully completed “Module 5: Technology Enabled Learning & Life Long Self Learning” of National Initiative for Technical Teachers Training, Sept, 2021.
  • Successfully completed “Module 6: Student Assessment and Evaluation” of National Initiative for Technical Teachers Training, Sept, 2021.
  • Successfully completed “Module 7: Creative Problem Solving, Innovation and Meaningful R & D” of National Initiative for Technical Teachers Training, Sept, 2021.
  • Successfully completed “Module 8: Institutional Management & Administrative Procedures” of National Initiative for Technical Teachers Training, Sept, 2021.
  • Participated in Five-day innovation series on Patent Search and Filing conduced by Turnip innovations on 16 to 20 February, 2021.
  • Participated in webinar on ‘Quality Research & Publication in High Impact Journal’ organized by the Research & Postgraduate Department of Commerce, St. Dominic’s College, Kanjirapally, 19th June 2020.
  • Successfully completed FDP on “Advance Pedagogy, IPR, Sponsored Research & Entrepreneurship” organized by Delhi Technological University on 16-20 July, 2019.
  • Successfully completed Faculty Development Programme on “Fundamentals of Data Analysis & Reporting for Research and Publication – Module 1” organized by Indian Institute of Management- Kozhikode (IIM-K), 10-15 June, 2019.
  • Successfully completed  Faculty Development Programme on “Deep Learning and Artificial Intelligence”, FORE School of Management, New Delhi, 17-21 December, 2018
  • Successfully completed  TEQIP-III Sponsored Faculty Development Programme on “Advances in Research Methods and Teaching Pedagogy”, DSM-DTU, 18-29 June, 2018
  • Successfully completed  “GAME CHANGER” FDP by HRDC, DTU, 04-05 June, 2018

ADVISEES

ANY OTHER INFORMATION