PROFILE
PREVIOUS POSITIONS/ EXPERIENCE
Assistnat Professor, Department of Commerce (Keshav Mahavidyalaya, University of Delhi, January 2014-June 2025)
Assistant Professor, Department of Commerce (IP College for Women, University of Delhi, September 2013-December 2013)
TEACHING (COURSES TAUGHT)
Marketing Management, Advertising and Personal Selling, Ethics and Culture, Strategic Management, Consumer Behvavior
MEMBERSHIPS
Lifetime Member- Indian Commerce Association
PUBLICATIONS
Vishnoi, P., Bhardwaj, N., & Vohra, A. (2022). Marketing at the bottom of the pyramid: Literature review and future research agenda. International Journal of Consumer Studies, 46(5), 1517-1536. (ABDC-A, SCI Indexed)
BOOKS/BOOK CHAPTERS (IF ANY)
Vishnoi, P., Vohra, A., & Bhardwaj, N. (2025). Bridging Economic, Social, and Environmental Sustainability in BoP Markets: An Integrated Approach. In Marketing to the Base of the Pyramid: Towards a Sustainable Business Future (pp. 57-79). Singapore: Springer Nature Singapore.
Vohra, A., & Vishnoi, P. (2022). Environmental consciousness and sustainability for urban BoP consumers in India. In Marketing to the Poor (pp. 72-93). Routledge India.
PATENTS (IF ANY)
HONOURS AND AWARDS (IF ANY)
SPONSORED/CONSULTANCY PROJECTS
Co-PI for a minor project under University of Delhi’s Institute of Eminence Faculty Research Programme for exploring social media engagement among the bottom of the pyramid (2024 - 2025)