Dr. Prama Vishnoi

Dr. Prama Vishnoi has over a decade of teaching experience in commerce and marketing, with earlier stints at Keshav Mahavidyalaya and Indraprastha College for Women, University of Delhi.

Her research centres on consumer behaviour in bottom of the pyramid markets, with related interests in marketing strategy and public policy. Her work appears in the International Journal of Consumer Studies and in volumes from Routledge India and Springer Nature, and she has served as Co-Principal Investigator on a project supported by the Institute of Eminence, University of Delhi. She has developed academic modules for the UGC's e-PG Pathshala initiative, presented at international conferences hosted by IIM Kozhikode, IIM Jammu and IMT Ghaziabad, and chaired the marketing track at the SGGSCC international conference.

 

Assistant Professor, Department of Commerce (Keshav Mahavidyalaya, University of Delhi, January 2014-June 2025)

Assistant Professor, Department of Commerce (IP College for Women, University of Delhi, September 2013-December 2013)

Marketing Management, Strategic Management, Consumer Behavior, International Marketing

Lifetime Member- Indian Commerce Association

Vishnoi, P., Bhardwaj, N., & Vohra, A. (2022). Marketing at the bottom of the pyramid: Literature review and future research agenda. International Journal of Consumer Studies, 46(5), 1517-1536. (ABDC-A, SCI Indexed)

 

Vishnoi, P., Vohra, A., & Bhardwaj, N. (2025). Bridging Economic, Social, and Environmental Sustainability in BoP Markets: An Integrated Approach. In Marketing to the Base of the Pyramid: Towards a Sustainable Business Future (pp. 57-79). Singapore: Springer Nature Singapore.

Vohra, A., & Vishnoi, P. (2022). Environmental consciousness and sustainability for urban BoP consumers in India. In Marketing to the Poor (pp. 72-93). Routledge India.

Co-PI for a minor project under University of Delhi’s Institute of Eminence Faculty Research Programme for exploring social media engagement among the bottom of the pyramid (2024 - 2025)

Swayam Prabha Course on Consumer Behavior (ongoing)