Harleen Kaur

Dr. Harleen Kaur is an Assistant Professor at University School of Management and Entrepreneurship, DTU. She is a PhD in Marketing from Faculty of Management Studies, University of Delhi in the domain of consumer brand relationships. Prior education include a PGDM from Indian Institute of Management Calcutta (IIM C) and a B.E. (Information Technology) from Delhi College of Engineering, University of Delhi (now DTU). She began her marketing career with Pepsico India Ltd. and has worked with leading brands - Mountain Dew, Mirinda and Pepsi. She was awarded the Junior Research Fellowship (UGC NET-JRF). Her research and teaching interests include brand strategy, consumer psychology, consumer brand relationships, marketing research, and consumer analytics. She has published research in ABDC journals and is a recipient of the Research Excellence awards by DTU.

Pepsico India Holdings Pvt. Ltd 

Marketing Courses

Strategic Brand Management (UG/PG)

Integrated Marketing Communication (UG)

Marketing Management I & II (UG/PG)

Advertising Management (UG/PG)

Marketing Analytics (PG)

Customer Relationship Management (UG)

 

Research-oriented courses

Qualitative Research Techniques (UG 4^th year-research track)

Research Methodology (UG)

 

Capability-building Courses

Managerial Skill Developments (PG)

Analysis of Recent Business Developments (UG)

Soft Skills (UG)

Kaur, H. and Verma, H.V. (2024), "Brand pride: concept and measurement", Journal of Product & Brand Management, Vol. 33 No. 6, pp. 668-683. https://doi.org/10.1108/JPBM-06-2023-4555

Kaur, H. and Verma, H.V. (2023), "The emotion of pride in consumer behaviour and marketing: a review, classification and future research agenda", Management Research Review, Vol. 46 No. 4, pp. 579-604. https://doi.org/10.1108/MRR-10-2021-0772

Kaur, H. and Verma, H.V. (2025), "A qualitative enquiry of brand pride motives", Journal of Business Thought.

Commendable Research Award, Delhi Technological University, 2025

Best Research Proposal Award, Quantitative Track, Doctoral Summer School, Indian Institute of Management Ahmedabad, 2017

Junior Research Fellowship & National Eligibility Test (for Lecturers/Assistant Professors), University Grants Commission, Govt. of India, 2016

Co-convener, 1^st DTU-ICAI CXO Summit on Environment, Sustainability and Governance, 2025

Co-Convener, International Conference on Start-ups & Entrepreneurship, Delhi Technological University, 2024

Co-Convener, First Annual Family Business and Entrepreneurship Conference, Delhi Technological University, 2022