PROFILE

Dr. Deep Shree, an Assistant Professor at Delhi School of Management, Delhi Technological University, holds a Ph.D. in Marketing from the prestigious Indian Institute of Technology (IIT) Delhi. Her academic journey is distinguished by a focus on public-sector marketing, not-for-profit marketing, brand management, and qualitative research in management. Dr. Shree's research contributions extend beyond the confines of academia, with her work being published in leading national and international journals, and presented at esteemed conferences globally. In addition to her research prowess, she actively imparts knowledge to students, emphasizing critical thinking and the practical application of theoretical concepts. Dr. Deep Shree's multifaceted expertise, coupled with a commitment to academic excellence, positions her as a valuable member of the faculty, contributing significantly to the academic and research endeavors at Delhi Technological University. Furthermore, her involvement in sponsored research projects on mental health awareness and e-waste management underscores her dedication to addressing contemporary societal issues through her academic pursuits.
 
 

PREVIOUS POSITIONS/ EXPERIENCE

TEACHING (COURSES TAUGHT)

  • Marketing Management
  • Business Environment
  • Product and Brand Management
  • Consumer Behaviour
  • Customer Relationship Management 

MEMBERSHIPS

Life Member, All India Management Association

Life Member, Global Institute of Flexible Systems Management

PUBLICATIONS

  • Ahuja, H., & Shree, D. (2025). Patient-to-patient value co-creation in online health communities: a systematic literature review and research agenda. International Journal of Pharmaceutical and Healthcare Marketing, 19(1), 107-138.
  • Kulshrestha, N., Agrawal, S., & Shree, D. (2024). Spare parts management in industry 4.0 era: a literature review. Journal of Quality in Maintenance Engineering, 30(1), 248-283.
  • Sharma, C., & Shree, D. (2024). Mankind Pharma’s Acquisition of Bharat Serum Vaccines. Global Journal of Enterprise Information System, 16(3), 41-45.
  • Thukral, S., Shree, D., & Singhal, S. (2023). Consumer behaviour towards storage, disposal and recycling of e-waste: systematic review and future research prospects. Benchmarking: An International Journal, 30(3), 1021-1072.
  • Damodaran, A., Shree, D., Singh, P. P., Sagar, M., & Dhingra, T. (2022). Factors affecting non-aeronautic revenue in Indian airports: a focus group study of Indian PPP airports. International Journal of Business Excellence, 28(2), 157-170.
  • Damodaran, A., Kumar, R., Bangwal, D., Khanka, S., & Shree, D. (2022). Stakeholders' perception on blockchain technology in Indian aviation industry: a focus group study. International Journal of Business Innovation and Research, 29(2), 252-266.
  • Shree, D., Singh, R. K., Paul, J., Hao, A., & Xu, S. (2021). Digital platforms for businessto-business markets: A systematic review and future research agenda. Journal of Business Research, 137, 354-365.
  • Kushwah, S., Shree, D., Rezaei, S., & Sagar, M. (2020). The impact of culture on consumer’s perception of brand identity: Evidences from Gulf countries. Journal of Islamic Marketing, 11(2), 479-496.
  • Kushwah, S., Shree, D., & Sagar, M. (2017). Evolution of a framework of co-creation in political marketing: select cases. International Review on Public and Nonprofit Marketing, 14(4), 427-445.
  • Shree, D., Gupta, A., & Sagar, M. (2017). Effectiveness of cause?related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context. International Journal of Nonprofit and Voluntary Sector Marketing, 22(2), e1573.
  • N. Khetan, S. Joshi, A. Jain, M. Shree, D., and Sagar, M. (2016). Perception Management in World University Rankings. Viewpoint, 7(2), 8-14

BOOKS/BOOK CHAPTERS (IF ANY)

 

  • Ahuja, H., & Shree, D. (2022). Building Credibility in the GiG Economy: The Role of Personal Branding (A Conceptual Framework). In Sustainability in the Gig Economy: Perspectives, Challenges and Opportunities in Industry 4.0 (pp. 65-79). Singapore: Springer Nature Singapore.
  • Ahuja, H., & Shree, D. (2022, September). New Product Development in ‘Emerging Markets’—The Growing Scope of Reverse Innovation in the Post-pandemic World. In Pandemic, New Normal and Implications on Business: 12th Annual International Research Conference of Symbiosis Institute of Management Studies (SIMSARC21) (pp. 165-181). Singapore: Springer Nature Singapore
  •  Shree, D. (2021). Unit-12 IT Act 2000, Block-4 Cyber Security and IT Act, Indira Gandhi National Open University, New Delhi.( http://egyankosh.ac.in//handle/123456789/72099)
  • Shree, D. (2020). Unit-7 Internet Services and E-mail Configuration. Block-2 Data Handling, Indira Gandhi National Open University, New Delhi.( http://egyankosh.ac.in//handle/123456789/67007)
  •  Shree, D. (2020). Unit-8 Plastic Money, E-Wallet and Online Pay. Block-2 Data Handling, Indira Gandhi National Open University, New Delhi. ( http://egyankosh.ac.in//handle/123456789/67008)
  • Shree, D., Kushwah, S., & Sagar, M. (2019). Vidyasagar Institute of Mental Health: Bringing People Together for a Cause. In Case Studies on Social Marketing (pp. 113-122). Springer, Cham.

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PATENTS (IF ANY)

HONOURS AND AWARDS (IF ANY)

SPONSORED/CONSULTANCY PROJECTS

Consultancy Projects

Youth engagement on mental health issues, in collaboration with IIT Delhi funded by Bill & Melinda Gates Foundation

Sponsored Research Projects

 A Study of Consumers’ and Producers’ Participation and Behaviour Towards E-Waste Management in Delhi NCR funded by ICSSR

START-UPS (IF ANY)

MOOC COURSES DEVELOPED (IF ANY)

PROFESSIONAL DEVELOPMENT

ADVISEES

ANY OTHER INFORMATION