USME

Phone:0
Email: harleenkaur @ dtu.ac.in

Qualifications

B.E. (Information Technology), PGDM, PhD (Marketing)

Areas of Interest

Consumer Brand Relationships, Brand Management, Consumer Emotions, Consumer Analytics

Dr. Harleen Kaur is an Assistant Professor at University School of Management and Entrepreneurship, DTU. She is a PhD in Marketing from Faculty of Management Studies, University of Delhi. Prior education include a PGDM from Indian Institute of Management Calcutta (IIM C) and a B.E. (Information Technology) from Delhi College of Engineering, University of Delhi (now DTU). She began her marketing career with Pepsico India Ltd. and has worked with leading brands - Mountain Dew, Mirinda and Pepsi. She was awarded the Junior Research Fellowship (UGC NET-JRF). Her research and teaching interests include brand strategy, consumer psychology, consumer brand relationships, marketing research, and consumer analytics.

Last Updated : 2025-04-01 07:16:49