USME

Phone:9811373970
Email: amookerjee@dtu.ac.in

Qualifications

PhD, MBA. BA

Areas of Interest

Customer Insights from Large Scale surveys, Customer experience, CRM and customer profitability, Customer emotions and value mapping. trust and commitment; Socio-economic studies of consumers

Dr. Amit Mookerjee is currently Professor (Management), also serving as Head of the University School of Management and Entrepreneurship, Delhi Technological University. Prior to this he was Professor, Indian Institute of Management Lucknow (IIM -L), for fifteen years; Dean, IIM Lucknow’s  Noida Campus; BPCL Research Chair Professor (2009-10); served as Director, East Campus, DTU from 2021 to 2024; on the Board of Governors of B-Schools, Director on the Board of the IIML Enterprise Incubator Ltd earlier, and currently in the DTU Innovation and Incubation Foundation; Head Analytics and Head Research (later as acting Director), at the Center for Macro Consumer Research (CMCR) at the National Council for Applied Economic Research (NCAER – India’s premier think tank established in 1955). He also taught for nine years at MDI, Gurgaon, where he was also Placement Coordintaor from 200o-2002. His consulting, research and training services span organisations across different sectors in industry (telecom, IT, FMCG, durables, finance and insurance, banking); PSUs and private organisations in core sectors such as energy, cement, fertilisers etc.; development sector (research/projects) for NORAD, DAI-GTZ (now GTI), Norwegian Government and FICCI; cooperative sector such as for NAFED. His interest area is customer experience, customer emotions and value mapping, CRM and entrepreneurship. He has contributed papers in respected international journals like MIP, JCM, Media Psychology, and in more than 20 international conferences overseas and in India.

Research Interests and Key Publications

Key interest areas:

1. Customer emotions and experience and experiential value; emotions at touchpoints and cognitive-affective dual pathways in consumer decisionmaking and motivation.

2, Entrepreneurship: barriers, career anchoring and entrepreneurial mindset, go to market and value chain development strategies, product development and MVP to Commercialisation

3. Socio economic studies at large scale, to understand and generate insights at the macro level on socio-cultural and eocnomic influences on customer trends and impact.

Key Publication:

1. Santosh Kumar Pandey and Amit Mookerjee, (2018)“Assessing the role of emotions in B2B decision making: an exploratory study,” Journal of Indian Business Research.
2. Richard P. Bagozzi, Utpal M. Dholakia, Amit Mookerjee, 2006 “Individual and Group Bases of Social Influence in Online Environments,” Media Psychology, Vol. 8, No. 2, Pages 95-126, Laurence Erlbaum Publications. 
3. Neha Srivastava Satya Bhushan Dash Amit Mookerjee , (2016),"Determinants of brand trust in high inherent risk products", Marketing Intelligence & Planning, Vol. 34 Iss 3 pp. 394 – 420 (18 citations)
4. N Srivastava, SB Dash, A Mookerjee, (2015) “Antecedents and moderators of brand trust in the context of baby care toiletries Journal of Consumer Marketing 32/5 (2015) 328–340 (25 citations)
5. A Mookerjee (2013) "India's rural growth engine: the need to address rural diversity", Journal of Indian Business Research, Vol. 5 Iss: 3, pp.171 

Last Updated : 2025-03-31 07:03:35