• Marketing Management
• Research Methodology
• Marketing Research
• Sales and Distribution Management
• Advertising and Brand Management

Teaching Experience – 21 years

Major Administrative/Academic/Other Assignments (held in DTU)

• Head, Delhi School of Management, Delhi Technological University from August 2016 to December 2020.
• Chairperson - National Service Scheme (NSS), DTU
• Founder Chairperson:- Common Management Admission Committee (CMAC)
• Chairperson Admission Committee of various undergraduate and post graduate programs of University School of Management and Entrepreneurship, East Delhi Campus of Delhi Technological University
• Chairperson, Department Research Committee (DRC) from 2017-2019 and second time for another 2 years starting from January 2022.
• Member Sports Council of Delhi Technological University
• Chairperson, NIT of Students Health Insurance Committee, Canteen and Night Café Committee in DTU.
• Chairperson/ member of various committees of DTU-IIF for grant of financial aid and pre-incubation approval  

Major Academic Assignments (in other Institutions)

• Member Board of Studies of Central University of Haryana, Netaji Subhas University of Technology, JIMS-Rohini, NIT-Kurukshetra, Manav Rachna International University-Faridabad, DIT-Dehradun, IFTM-Moradabad, HBTU-Kanpur
• Member, BRS-Netaji Subhas University of Technology and HBTU-Kanpur
• Member DRC- NIT-KUK
• Member IQAC of Electrical Engg. Deptt. MMTU Gorakhpur

Membership/ Advisory Role

• Life member of Global Institute of Flexible Systems Management
• Member Advisory Board: NICE Journal of Management
• Member Editorial Board: Amity Journal of Marketing
• Member Editorial Board: International Journal of Trade and Commerce

Research Supervision

• Ph.D. supervised – 3
• Ph.D. submitted-2 
• Ph.D. pursuing- 6
• MBA Major projects supervised – more than 100
• M.Tech projects supervised-3

Book Publication

• Aggarwal, P.K., Bansal, N.C., Yadav, R., Kumar, Manoj., Retail Management, 2^nd ed, 2016, Pragati Prakashan
• Suri, P.K., Yadav, R., Transforming Organizations Through Flexible Systems Management, (edited), 2020, Springer

Project/ Consultancy

• Principal Investigator of research project(ongoing) on Mental Health among Young Students, funded by IIT Delhi.

Google scholar link: https://scholar.google.com/citations?view_op=list_works&hl=en&user=Y6HpWVAAAAAJ

• Citations: 779
• i10 Index: 12
• h Index: 11

Recent Invited Talk

HRDC Jamia Milia Islamia, SSN College- Delhi University, HRDC-Kurukshetra University, HRDC-Himachal Pradesh University, IFTM University-Moradabad.

Major Research Publication (pls visit google scholar page for details of other publications)

• Madan, K., & Yadav, R. (2016). Behavioural intention to adopt mobile wallet: a developing country perspective. Journal of Indian Business Research {Publisher: Emerald}

• Yadav, R., Sharma, S. K., & Tarhini, A. (2016). A multi-analytical approach to understand and predict the mobile commerce adoption. Journal of enterprise information management {Publisher: Emerald}.

• Madan, K., & Yadav, R. (2018). Understanding and predicting antecedents of mobile shopping adoption: A developing country perspective. Asia Pacific Journal of Marketing and Logistics {Publisher: Emerald}.

• Tiruwa, A., Yadav, R., & Suri, P. K. (2016). An exploration of online brand community (OBC) engagement and customer’s intention to purchase. Journal of Indian Business Research {Publisher: Emerald}.

• Yadav, R., Tiruwa, A., & Suri, P. K. (2017). Internet based learning (IBL) in higher education: A literature review. Journal of International Education in Business {Publisher: Emerald}.

• Tiruwa, A., Yadav, R., & Suri, P. K. (2018). Moderating effects of age, income and internet usage on Online Brand Community (OBC)-induced purchase intention. Journal of Advances in Management Research {Publisher: Emerald}

• Joshi, R., & Yadav, R. (2017). Evaluating the feedback effects of brand extension on parent brand equity: A study on Indian FMCG industry. Vision, 21(3), 305-313 {Publisher: SAGE}

• Joshi, R., & Yadav, R. (2018). An integrated SEM neural network approach to study effectiveness of brand extension in Indian FMCG industry. Business Perspectives and Research, 6(2), 113-128 {Publisher: SAGE}

• Joshi, R., & Yadav, R. (2018). Exploring the mediating effect of parent brand reputation on brand equity. Paradigm, 22(2), 125-142{Publisher: SAGE}

• Tiruwa, A., Yadav, R., & Suri, P. K. (2018). Modelling Facebook usage for collaborative learning in higher education. Journal of Applied Research in Higher Education {Publisher: Emerald}

• Joshi, R., & Yadav, R. (2019). The study of brand extension among generation Y in the Indian market. International Journal of Indian Culture and Business Management, 19(3), 339-353. {Publisher: Inderscience}

• Joshi, R., & Yadav, R. (2021). Captivating brand hate using contemporary metrics: a structural equation modelling approach. Vision, 25(4), 439-447 {Publisher: SAGE}

• Kaushal, V., & Yadav, R. (2020). Understanding customer experience of culinary tourism through food tours of Delhi. International Journal of Tourism Cities {Publisher: Emerald}

• Yadav, R. (2015). An exploration into the nature of comments on Facebook (page of large Indian organizations). In Managing in Recovering Markets (pp. 103-112). Springer, New Delhi.

• Joshi, R., & Yadav, R. (2020). Brand desire: Scale development and empirical examination. Journal of Asia-Pacific Business, 21(3), 169-184. {Publisher: Tylor and Francis}

• Joshi, R., & Yadav, R. (2016). Reciprocal effects of brand extension on brand equity: a literature review. International Journal of Marketing and Business Communication, 5(2), 20-28. {Publisher: Inderscience}

• Joshi, M., Maheshwari, G. C., & Yadav, R. (2021). The link between employee career orientation, career management practices, citizenship behavior and gender: a moderated mediation model. Kybernetes. {Publisher: Emerald}

• Yadav, R., & Bhatnagar, S. (2020). Channel Collaboration in E-commerce: A Study on Channel Relationship from the Perspective of Vendors Selling on Online Platforms, the E-retailers. In Transforming Organizations Through Flexible Systems Management (pp. 223-241). Springer, Singapore.

• Tiruwa, A., Yadav, R., & Suri, P. K. (2020). Sentiment Analysis: An Effective Way of Interpreting Consumer’s Inclinations Towards a Brand. In Transforming Organizations Through Flexible Systems Management (pp. 205-219). Springer, Singapore.

• Kaushal, V., & Yadav, R. (2021). Delivering Superior Customer Experience through New-Age Technologies. In Industry 4.0 Technologies for Business Excellence (pp. 47-60). CRC Press.

• Joshi, M., Maheshwari, G. C., & Yadav, R. (2021). Understanding the moderation effect of age and gender on the relationship between employee career attitude and organizational citizenship behavior: A developing country perspective. Managerial and Decision Economics, 42(6), 1539-1549. {Publisher: Wiley}

• Madan, K., & Yadav, R. (2021). Factors influencing adoption intention of Indian consumers for mobile payment services. International Journal of Technology Transfer and Commercialisation, 18(3), 276-289. {Publisher: Inderscience}

• Joshi, R., & Yadav, R. (2020). Exploring jealousy nexus by demystifying the role of brand passion and loyalty: a hotel service perspective. International Journal of Technology Marketing, 14(4), 348-364. {Publisher: Inderscience}

• Madan, K., & Yadav, R. (2019). A two-stage SEM-neural network analysis to predict drivers of m-commerce in India. International Journal of Electronic Marketing and Retailing, 10(2), 130-149. {Publisher: Inderscience}